Chapter 8 — The Promise

BrokerInTrust was created for you, the consumer, so here’s our promise:

Any client who works with a member of the BrokerInTrust network can be  ABSOLUTELY certain that they are working with a broker who is in the top 15 percent of their industry.

This promise removes all uncertainty from the decision a client must make. With no real estate salespeople in the mix and only the top 15 percent of brokers allowed into the BrokerInTrust network, clients can trust their broker will have the commitment and experienced required to survive the gantlet of a real estate transaction.

That may seem like a no-brainer, an obvious, readily achievable objective. After all, who wants to be represented by anyone but the best? Yet the real estate brokerage industry has changed so much over the past two decades that it has given added meaning to an old warning — “Caveat Emptor” … “Let the buyer beware.”

Real estate offices used to have no more than ten to 15 salespeople with an owner or manager involved everyday guiding every saleswoman or salesman and monitoring every transaction. Once, there was excellent individual accountability. Once, companies competed for business based on specialized services and intricate systems built to benefit the client.

Today, however, the sad truth for the consumer is that companies have changed: brokerage companies now cater to their real estate salespeople, not the buyers or sellers the sales force represents. Most large, readily recognized companies have shifted their focus to enlisting new salespeople or recruiting them from competitors.

This emphasis employs a warped logic that is difficult for clients to grasp. Because clients cannot readily see the substantive differences among salespeople at any individual company, it is easier for companies to hire more and more salesmen and saleswomen, knowing that an enlarged staff typically means more clients and some additional sales.

That would be fine if the salespeople recruited were of high caliber and were committed to building the skill set essential to providing a professional service. Hiring inexperienced recruits would be fine, too, if companies trained and tested every salesperson regularly, while holding them accountable for quality of service.

Unfortunately, that is not what happens.

Sadly, no company today adequately controls the caliber of service delivered through their salespeople. No company today can honestly claim that their service is better than any other real estate company or organization. No company, except one — BrokerInTrust!

Over the years, these distressing realities have had a profound impact on consumers and the real estate profession.

The consequences to an unsuspecting consumer allowed to work with an unqualified salesperson translate into lost dollars, lost opportunity and a loss of faith in all real estate professionals. Unfortunately, truly dedicated real estate professionals suffer, too. Consumers may not know the reasons why, yet they intuitively understand that they are not receiving top-flight service, so they incorrectly focus on what they can control — the bottom line. As a result, excellent real estate professionals often wind up underpaid, while ill-equipped rookies are overpaid.

By integrating the most committed, top performing brokers into a single network, bound together by a culture of collaboration and innovation, BrokerInTrust offers revolutionary new systems and business practices that deliver greater value and experience to consumers and brokers than ever before.

Most important, though, is our promise itself: the top 15 percent, only. That’s a promise no other real estate organization can make.

Finally, an organization that you can count on!


BrokerInTrust VideosBrokerInTrust Previous Chapter