Chapter 6 — The BrokerInTrust Organization

To be sure, there are plenty of good brokers and talented salespeople working at many companies.

And, there certainly are highly skilled, talented individual brokers working at other companies, brokers who epitomize the attributes found in every BrokerInTrust member.

They are just difficult to find.

In fact, it can be downright impossible to be absolutely certain a particular licensee has what it takes to represent you, until it’s too late. There’s no one administering and grading what BrokerInTrust calls its  “Mom” test — Is the salesperson experienced and trustworthy enough to work with my mom or your mom?

And, none of those able salesmen, saleswomen and splendid brokers at other companies have access to what every BrokerInTrust member uses every day, in every phase of every transaction.

None of the brokers who might have what it takes to join BrokerInTrust have access to the ultimate support system, a high-tech tool designed to maximize every opportunity for every client. We call that added advantage “BrokerInTouch.”

BrokerInTouch is a unique, unrivaled system available only to BrokerInTrust members and their clients. It consists of an online community connecting only the top real estate people throughout the region, throughout the nation. It uses a proprietary system for sharing up-to-the-minute economic data and market research that, one way or another, impacts every real estate decision.

Within minutes of a critical event in a transaction or sudden market change, BrokerInTrust members share or alert the entire network. Where other companies may never update their entire sales staff, all BrokerInTrust members know in near real time of the latest development. While others are just getting the word, BrokerInTrust members are already reviewing and revising each client’s specific strategy.

BrokerInTrust clients will have the freshest information and the most up-to-date professional opinions available from the most committed and experienced network in real estate. It’s an information advantage available only from a BrokerInTrust member and for the clients they represent!

BrokerInTrust also offers what we call “Vendor Sync,” which allows impromptu video conferencing and discussions involving industry experts in multiple specialties, such as mortgage lenders, title insurance officers, home insurance agents, and escrow professionals.

With BrokerInTouch, BrokerInTrust members can instantly discuss and explain the impact of a recent court ruling and how it might impact a specific transaction. Or share information about a change in regulator policy impacting lenders or insurers. It offers industry trends effecting all current transactions.

Information that is missed entirely, slow to arrive, or misunderstood can, quite literally, squash a transaction or financially ruin a client. Including only the smartest and most committed brokers in these cyber sessions opens a world of boundless possibilities.

BrokerInTouch also creates the platform for contributions and suggestions from the many players in every transaction — lenders, closing agents, title insurance agents, inspection companies, and disclosure companies, to name a few.

With Vendor Sync, all vendors agree to work together to ensure a successful transaction and positive outcome for each client.

BrokerInTouch provides the perfect platform for ironing out issues as they arise, sharing suggestions, and implementing solutions. Just as brokers must meet rigorous standards, all service providers approved by BrokerInTrust must ensure their personnel are equally competent and current on key issues within their specialty.

Insisting that service providers participate in the private world of BrokerInTouch gives BrokerInTrust clients an informational edge, another advantage needed to succeed and prosper in any real estate transaction.

Experience gained through dozens and even hundreds of transactions is the true value a real estate professional offers a client. Only through experience are instincts sharpened, instincts that can translate into thousands of dollars, instincts that are simply missing in less experienced licensees. That’s why extensive experience is the first requirement for membership in the BrokerInTrust network.

Commitment to their profession is the second most important requirement on the list of necessary, essential credentials. Staying current on changes, completing continuing education courses, and collaborating with peers and vendors takes commitment. It is impossible for a part-time salesperson to be fully informed, yet most real estate licensees are in and out of the business within a short timeframe.

If experience is priceless, BrokerInTouch amplifies the experience of every individual member in the entire BrokerInTrust network. And, since BrokerInTrust members are the most accomplished brokers in the industry, clients gain access to the cumulative experience and collective knowledge of all BrokerInTrust brokers.

With BrokerInTouch, our members share a document management platform that is the most advanced in real estate. Clean, tight organization speeds on-line completion of required forms and documents, but information security comes first and foremost.

The BrokerInTouch platform was created with an eye toward preventing identity theft, one of the largest and fastest growing cyber crimes in the world. BrokerInTouch ensures the ongoing privacy of all personal information.

All service vendors approved for “Vendor Sync” and working with BrokerInTrust also must agree to abide by strict privacy requirements and security procedures. Just like brokers, BrokerInTrust vets all vendors. Using our “Vendor Sync” program, BrokerInTrust has created a totally secure, closed loop designed to protect clients.

BrokerInTrust — the real estate industry’s leading platform in “Value Innovation.”

BrokerInTrust VideosBrokerInTrust Previous Chapter BrokerInTrust Next Chapter