The Connect Effect

BrokerInTrust is not a real estate sales company. It is a membership organization limited to only the most experienced, independent and highly successful real estate brokers.


BrokerInTrust members are meticulously vetted, time-tested professionals, with each offering impeccable credentials. They are real estate experts who have chosen to band together under a common goal — to shift 100% of the focus back to where it belongs, on the consumer. Instead of competing with each other, they agree to consult and aid their peers in every real estate lease, sale or purchase transaction. We call this the “ConnectEffect”.

BrokerInTrust offices will never have 30 or more brokers in a single location. Indeed, BrokerInTrust believes it is in the best interests of clients to NEVER, EVER, hire ANY real estate agents. To focus on the consumer, BrokerInTrust offers a broker-only environment. Sales agents simply cannot qualify for membership in BrokerInTrust. Since agents represent 80% of today’s work force, that wipes out 80% of the uncertainty for consumers, guaranteeing that BrokerInTrust clients work only with the elite 20%.

Minus agents, BrokerInTrust’s all-broker network more closely resembles an insurance agency or a law or accounting firm. In those settings, individual, dedicated professionals come together to use a unified support system. This streamlined model keeps a professional’s focus where it needs to be. And, with no corporate sales quotas to meet, each independent BrokerInTrust broker/owner derives their income entirely as a result of their personal and professional relationship with their individual clients. Accountability and performance truly matter!

We guarantee that anyone carrying a BrokerInTrust business card is one of the finest professionals in the business! They have earned their way to the top. They cannot buy their way into BrokerInTrust. Membership is gained through merit and accomplishment, only. That’s a BrokerInTrust promise.

Now, finally, no matter where mom goes, she can find a professional who will treat her like family. Mom can rest assured that she will experience unrivaled professionalism and incomparable customer service. That is the BrokerInTrust promise.

But wait, there’s more …

The single stroke of eliminating all sales agents benefits consumers enormously. Threshing the wheat — dedicated professionals — from the chaff — unqualified agents — instantly improves the options for every BrokerInTrust client. Yet, there’s more.

After years of being misled and receiving shoddy service, consumers remain at a disadvantage, even if all of the agents are gone. The public has an incomplete, inaccurate, misguided perception about the value a skilled broker brings to each and every transaction. What clients think is meaningful often is far removed from the skills and services that truly matter.

Even if a broker comes from the top 20% of their profession, how can a consumer be certain that their BrokerInTrust broker has the perfect skill set and commitment? How can they trust that a particular broker is the best person to represent them?

Ask yourself a quick question: What do you believe is the most important service a broker provides? (Note your answer before reading on.)

Most consumers say the role of a real estate broker is to “find a house for a buyer” or to “find a buyer” for a client who wants to sell a property.

No doubt, those are important services, yet they in no way represent the full value of a superior broker. Indeed, BrokerInTrust members agree that those services — finding a home or finding a buyer — represent a mere 20% of a top-flight broker’s crucial services.

So, what makes up the more-important 80%?

Watch the BrokerInTrust Value Video to learn more…